Fantasy Football: Why every Realtor should care!
The very short answer is that it matters! Whether you are a die hard football fan with a Bronco tattoo on your ankle(guilty), a casual observer that sort of pays attention to the local guys or a hater that wish sports were never invented. You need to care about football and even fantasy football.
As Bloggers or blog readers, you are obviously paying attention to Internet business possibilities and have maybe adjusted your business accordingly. Can you name the number one Internet search the 3 weeks before labor day every year? Vacation locations? Schools? REAL ESTATE? NO! By far it is Fantasy Football. These "players" are not the stereo-typical single guy couch potatoes with nothing better to do. We are talking about close to 40 million people, over a million of whom are women. The majority are aged 20-45, professional, organized, tactical, social, computer savvy and have above average income. I don't know about you, but those demographics represents about 95% of my buyers and sellers. As Realtors your job of course is to know the market, neighborhoods, and statistics but it also your ability to relate to people.
Now I am not advocating every Realtor go out and get a Fantasy Football team or three(guilty). Or even naming them and using the team as a marketing tool, like the StapletonHomeTeam(not guilty). What I am saying is to have a stance on it. If you are a hater don't spread the hate, know that you will probably be insulting someone within earshot. Instead, maybe look for those Sunday open houses and cater to the football widow. Or maybe know just enough to identify someone at that open house that would maybe prefer to be elsewhere. Maybe have the TV on if it's appropriate or be able to give a couple of quick updates that you have checked on your I-Phone.
Potentially, I am writing this article only to justify my personal demons and addictions, but I guess I speak from experience. It's something that works. If you can talk to someone for half an hour about anything, (even the Raiders) don't you think you will have a better rapport with that person when it comes to talking shop. Of course. We should all be prepared to talk Real Estate, about schools, neighborhoods, trends and statistics. And striking up conversations about politics and religion are tough ice breakers and notoriously taboo. But what is left? Weather? Entertainment? Sports! For general easy conversation, why would you choose to neglect such a big part of these topics. Weather can come off as cheesy. Entertainment can be fun but if you don't know that as well you can be caught in the same conundrum as the non sports fan. That is why I watch enough TV to know who won the Oscars and Emmy's and can identify who Kim Kardashian is dating. This of course comes full circle because she is no longer dating Reggie Bush of the New Orleans Saints who I think is going to have a great fantasy football year just to show her up, that is why I drafted him.:)