Real Estate blog! 50,000 points later what it has done for my business! Yippee

Real Estate blog! 50,000 points later what it has done for my business! Yippee

Real Estate Blog! 50,000 points later, what it has done for my business! Yippee!

This morning I opened up my Active Rain account and realized I was less than 100 points away from hitting 50,000. First of all I didn't want to get past that barrier simply by logging on tomorrow, so I wanted to write a blog to get over it today. It also made me reflect on what writing this Real estate blog has done for my Real Estate business in the last 15 months since I "joined the party".

Agents in my office that are skeptical about blogging want to see direct results where I say this client only found me because of my blog. There has been definitely several phone calls that have come from it and one client that I think was pushed over the edge with my blog, but to me it is so much more than that, that makes blogging worth doing. So I came up with a quick list of items that I think are reasons to blog, even if God forbid I never get that one person that says "I am calling you because I found your blog online."real estate blog

1. How many times do you wish you had a way to cram all of your thoughts, expertise and stories into a conversation at an open house that makes you seem like you know everything there is to know about a neighborhood, subject or home. Well besides being really awkward and pushy you can never get it all out in one quick casual dialogue while also trying to ask the buyer questions about their needs. Instead simply sliding into the conversation "oh yeah I just wrote a blog about the wildlife here in Stapleton, you should check it out". Gets a lot accomplished. It keeps them interested in you after they leave, and by going to my blog gives them an easy way to check me out and get to know me through my blog.

2. The Real Estate blog can be used by people in my community even if they aren't in the market right now. It keeps my name and company in their mind for future referrals and business when it's time. For instance I still get calls from a blog I wrote about the local rec center opening with people asking me questions like the hours it's open and the facilities it has. Irreplaceable market presence.

3. It is fun. The occasional lighthearted Real Estate blog that's not all business can create a party conversation that other people are talking about without you there. Whether it's about the school auction and some of the crazy parents or hypothesizing about how this community will look when all of the babies in the community turn into teenagers. It is great to hear people talking about your slant whether they agree with you or not. As long as it's in good taste and fun.

4. Advertising Baby! The main reason I can't tell you specifically if someone has come from a blog is that I am everywhere on the web. And having a Real Estate blog is a center peice to all of that outreach. When I have a listing I create an on line brochure, I blog that. Then I write an article type blog about it, walking a potential buyer through the home, I then tweet these blogs which goes to my Facebook fan page and my LinkedIn account. Someone may call me saying they saw my property on but they also say they would like to see "that view" and I know they have read the blog.

5. Listing presentations: Man if you can see the look on peoples faces when you show them that Internet footprint that you have created for past clients. Googling something that is an obvious good search for that home and tell them how you will do the same for them really turns some heads. And of course after you leave, you know they are checking it out and sure enough more times than not, in the last 15 months we have gotten that call back.

6. Becoming the neighborhood go-to guy. This morning someone stopped my out on the street to ask me what was going on with the construction in the vacant lot around the corner. The reason I knew the answer is because of a blog I had done earlier in the month about a water conservation effort that was going to start soon to improve Stapleton's park irrigation. They didn't read the blog but both the husband and wife said "Just ask Damon, he'll know" I was also able to direct them to my blog to find out more.

7. People literally have come up to me with ideas of blogs they would like to see. Giving me great ideas to help me but also having enough of an audience that people are wanting to see more. Who do you think they will call when it comes to sell their house or refer a friend?

8. Keeping me busy. All of the cliches like idle hands are the devil's workshop and on object in motion stays in motion is one of my favorite parts of Real Estate blogging. Even when we are super busy it is still easy to pop together a post that has a photo of a recent closing, thanking that client. Or just filling some time at night with a quick reminder of an upcoming open house. But when you are not busy and the alternative is to click on the tube when you know you should be working what better way fill it then doing 10 minutes of research and pounding out a blog that could sew seeds for future business.

9. Business relationships. Blogging about local places, maybe while I am at those places gets me a special sort of in with that business. Today I was at my laptop doing some work while having lunch at a local restaurant. I Tweeted and Facebooked that I was at that place and sure enough had a lender friend come and join me. I also had 3 of the wait staff come and talk a little Real Estate. This business appreciates me bringing in the business and I am able to get a little free advertising sitting there. There are a couple of other big business around such as builders, that when I blog their inventory for example they will re-blog my post on their site. Wow. I was actually just highlighted by the master developer on their site writing about my favorite place in the community. Where I of course dropped more business names-a vicious cycle.

10. REAL ESTATE BLOGGING WORKS. Again even if I don't hear from someone calling me saying specifically that they know me from a blog I wrote. I hear enough evidence that it confirms everything I am doing. A buyer yesterday commented when they saw a bunny run down the street, I said that was a pretty common occurrence. They had told me they read it already and that was why they were hooked on Stapleton. Another buyer came up to at the gym and felt famous to have their picture of them at the closing table as part of my home buyer series. Another coming from an out of town buyer who found me they said from my website but called with direct quotes from a blog I had written about investing in and around the area they are going to be attending school. It works.

15 months ago, I felt like I was pretty tech savvy and ahead of the overall Real Estate curve but until I went to the Rain camp last month, in retrospect I feel like I was way behind. Thanks to Active Rain and the training and practice. I have increased my business tremendously. I have been named vice president of sales at my company and after hitting the save button on this post have hit 50,000 points. I consider this an Active Rain success story with hopefully a lot more to come.

Damon Knop


Distinctive Properties


I hit 50K points this week too, but it sounds like you have really taken it to the next level. Congratulations on your success.

Posted by Laura Forman, Your Brevard Premier Property Specialist (National Realty of Brevard over 7 years ago

Congrats on passing the 50,000 mark!  GREAT job.  Blogging has been very good to me, as well.  Keep it up!

Posted by Christine Hooks, Celebrating 25 Years in Real Estate! (Pino Agency) over 7 years ago

OKAY, I'm convinced.  I've only written a few, but I'm just beginning.  Congrats on the 50,000 points!

Posted by Jayne Esposito, SRES, GREEN (Coldwell Banker ) over 7 years ago

Congrats on your milestone of 50,000 Damon and also the success that being a member of ActiveRain has brought you. It's good to read about success in the rain!

Posted by Jeff Markell, Reverse / Conventional Mortgage Pro | NMLS 224196 (Back Bay Funding) over 7 years ago

Congratulations on your AR success! Blogging really benefits a lot of REALTORS; not by directly selling but by getting good leads that read our blog articles. I am enjoying blogging a lot, creating articles about what's happening not just in the real estate industry but in and around my community. Thanks for sharing your success story!

Posted by C. Lloyd McKenzie, Living Albuquerque over 7 years ago

Hi Damon,

I must admit that I did not blog consistently in the past but since I join the May blogging challenge...I have not missed a day yet. Hopefully I will join the 50,000 point club soon :-)

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty) over 7 years ago

Congratulations on hitting the 50,000 mark! I know I'm always excited to see my numbers go up and my name keep climbing up the ranking ladder! As you say, it's more than just that number, it's the amazing results we see from all our hard work!  Keep it up!


Posted by Bill Ness,, Active Adult Community Guide ( over 7 years ago

Stapleton- Congrats on getting to 50,000 points. When you start it seems so far away but after you get there, the next 50,000 will be  a breeze. Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 7 years ago


Posted by Kim Frasier, Showcase Your Listing with its Best View (Best View Imaging) over 7 years ago

Congrats on reaching 50K. Great pointers on blogging....I hope to incorporate some of these ideas into my business.

Posted by Nina Kuhl, Realtor - Denver Colorado Homes (Cherry Creek Properties, LLC) over 7 years ago

Congrats on the 50k, the next 50k will also save you some dollars once you hit 100k.



Posted by Mel Ahrens, MBA, Kelly Right Real Estate, Customized Choices for your Real Estate Needs (Kelly Right Real Estate) over 7 years ago

I'm getting somewhat close myself.. and I have had people call me from my blog specifically.. it does work!

Posted by David Artigliere, ARTI Home Inspections, ASHI Certified Home Inspect (Reading, Pottstown, Norristown, Philadelphia) over 7 years ago

Damon, congratulations on reaching the milestone!  I still have a ways to go but you have inspired me.

Posted by Trang Beuschlein, Campbell CA Real Estate - Campbell CA Homes for Sa (Homes for Sale in Campbell CA- Broker-BKR Realty) over 7 years ago

Damon, Congrats! You hit many nails on the head with this article. This is an article that all agents should read, esp. those that have not yet started a blog, or those who are just beginning.

Posted by Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads (Listings-to-Leads) over 7 years ago

Congratulations on hitting that milestone and for motivating the rest of us to stay on it to see the results we hope to see.

Posted by Allen 2222 over 7 years ago
Wow! Congratulations on your success with AR. It is inspirational to those of us who are ramping up to hear this.
Posted by Paulette Teel, San Antonio Real Estate North San Antonio Homes for Sale (PEARSON REAL ESTATE-San Antonio Homes for Sale) over 7 years ago


Congrats on hitting 50,000 points.  I will be at there tomorrow, unless AR goes down again.  You hit the jackpot with spam too.  5 in one blog.  Good luck.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) over 7 years ago

Congrats on 50k. Great to hear practical examples of how AR is helping your business.

Posted by Will Pinkman (First Rate Loan Services) over 7 years ago

Congratulations on hitting 50,000 points and also for your  success in the Real Estate business with AR

Posted by Ronald DiLalla, No. Orange Cty Real Estate (Century 21 Discovery DRE 01813824) over 7 years ago
Isn't it col to be among the minority of people that "get" what blogging is all about. Congrats Damon on the 50k.
Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) over 7 years ago
Good post with lots of good pointers. Good reblog, too about benefits of blogging in any market!
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge over 7 years ago

Congrats on 50K!  I'm about half way there!

Posted by Chris Lefebvre, Methuen MA Real Estate Pro (eXp Realty) over 7 years ago
Wow! 50,000 seems so far away. Congratulations, you are an inspiration!
Posted by PauletteTeel over 7 years ago

Damon, you sure have a good sense of what blogging is all about. Congratulations on attaining 50,000 point and a featured post.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 7 years ago
Congratulations with respect to points and attitude. Sounds like you have it all togeher! Enjoyed your comments. Keep up the good work!
Posted by Jack over 7 years ago

Damon - great to hear more success stories in the Rain. Way to go and keep on a blogging... btw looks like you got some spammy stuff up above ....

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Keller Williams Valley Realty) over 7 years ago

Congrats on the fifty thousand. That sounds like such a far-away goal for me, but I will keep at it. Nice post too. Are your blogs just on AR or other places too?

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) over 7 years ago

50,000 points in 15 months ... way to go! Keep at it and congrats on the feature.

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) over 7 years ago

Once you get it down, it starts adding up fast. I wrote my first blog Dec 1, 2010 and had 72k points (from commenting mostly) and now I'm over 125k. Like I said, it goes quick.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 7 years ago

Congratulations on reaching 50,000 points.  That's quite an accomplishment.  Also, it sounds like you've learned a lot while doing it which is even better.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 7 years ago

congratulations on 50,000! I love being the neighborhood 'go-to guy' Great post!

Posted by Donald Reich (Prudential Centennial) over 7 years ago

Damon, great testimonial & congrats on your milestone. You will always have skeptics, just leave them in the dust.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) over 7 years ago

I remember 50,000 even though I'm over 500,000 now. It is a milestone and probably the first one which makes you feel like you are accomplishing something. Great post and reflections....keep on blogging, I bet now you're hooked.

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) over 7 years ago

Congratulations!  It is a well travelled path and one that I am sure you have learned a lot from.  I am write there with you and excited to see what the next 50k will bring.  :)

Posted by Monica Atherton, Your Temecula Real Estate Gal (The Associates Realty Group) over 7 years ago

I'm approaching 70,000 points and was hooked long before this.  I did get a call 'out of the blue' from a seller about listing her home.  Unfortunately, she wasn't the decision maker in the family, but if it happened once, it will again.  Keep on keeping on!

Posted by Marge Draper, REALTOR, Keller Williams Realty, Menlo Park CA (Keller Williams Realty Palo Alto) over 7 years ago

50% of all my funded loans in 2010 came directly from blogging.  I think I was able to refer 8 of those clients who didn't have an agent over to an agent in my referral network......that was about $50,000 in income I generated for my Realtor friends.  I'll fund even more than that in 2011 due to nurturing the leads I created in 2010 who are now ready to purchase or can now qualify.

I find it shocking that an agent who has been exposed to new media isn't blogging......or quit so easily after wiring 5-10 blog posts and says it doesn't work.  I don't care if they like to blog or not....I don't, but it makes me money.  Would agents rather knock on doors, spend gobbs of money on advertising that is innnefective, or pressure their 50 closest friends/acquainteneces if they know 5 people who may want too buy a home?  I guess most would.  

Posted by Brad Yzermans, Temecula-Murrieta-Menifee FHA/VA Mortgage Lender (First Time Home Buyer & Down Payment Assistance Specialist in So Cal.) over 7 years ago

Nice post, thanks for sharing...

Posted by Brenda, Ron, Lee Cunningham & Tara Keator, Realtors, Homes for Sale - Phoenix Metro (West USA Realty) over 7 years ago

Damon - Congratulations on hitting 50,000 points.  Seems there are a few of us hitting the milestone, from your post it is easy to see points are not the benefit!!

Posted by Robert Courtney, Century 21 All Islands, RA, CDPE, MCRE, CIAS over 7 years ago

This is a wonderful recap of the importance of RE blogging, and very encouraging too....congrats on 50k points!

Posted by Ellen Wright Adams, LoansByEllen- Licensed in Oregon (Academy Mortgage.......We are a Equal Housing Lender) over 7 years ago

Congratulations on reaching a milestone - and on realizing the worth of what you're doing. This is something I harp to my copywriting customers ALL the time.

Unfortunately (for them) most don't listen.

Posted by Marte Cliff, your real estate writer (Marte Cliff Copywriting) over 7 years ago

Congrats, Damon!  Sounds like blogging is really working out very well for you - recognizing how something you do is directly benefitting you makes it is easy to stick with!

Posted by Rhonda Abbott, Wadsworth & Greater Akron, OH (Howard Hanna) over 7 years ago

I'm nearing 10,000 points and I hope to get the blogging bug and watch the results come in like you have experienced.

Posted by Jason Nenadov, expert advice and services to buyers and sellers (EQUITY ASSETS REAL ESTATE) over 7 years ago

Damon, congratulations on your success. I've been at it for 2 months and at 17,000 points. Let's see what the future will bring. 

Posted by Ray Waisler, NMLS #6621 - Specializing in Jumbo FHA & VA (Finance of America) over 7 years ago

Congrat on a milestone. Sounds like you found your rhythm, good for you!

Posted by Elisa Uribe Realtor #01427070, California Homes for Sale in the East Bay (Golden Gate Sotheby's International) over 7 years ago

Very good post.  Blogging is at the center of my business.  Thanks for the info and good luck on getting to 1M points.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 7 years ago

Thanks everone for the nice words and encouragment. I love doing it. That is the 11th reason, so I will keep it up. Thanks again


Posted by StapletonHomeTeam KnopHomeTeam Distinctive Properties, For an UnReal Estate Experience call the Knop Home (Distinctive Properties) over 7 years ago

Wow, very inspirational! Thanks for sharing, Damon!

Posted by Virginia OnullConnor, Realtor - Temecula, Anza, SoCal (Realtor®, Photographer, Artist) over 7 years ago

Wow! These are terrific ideas! Thanks, I'm going to add some of these to my blogging efforts! Congrats on getting over 50000!

Posted by Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta (Realty One Group Mountain Desert 928-600-2765) over 7 years ago

This is a fantastic blog. I also love to blog and share with others. It is rewarding.

Posted by Tamara Schuster, Realtor Broker - Naperville (Naperville Glen Ellyn Lisle Plainfield Wheaton Illinois) over 7 years ago

Congratulations on reaching 50,000, Damon! I've been a member here for about 6 months and only written a handful of blogs but have a headful of ideas. You have given me more great ideas and the good reason to get my fingers in gear.

Posted by Ann Steinemann, REALTOR, GRI, PPS (Russell Realty,Westlake, Ohio 419-602-0339) over 7 years ago

Wowzers! What a post!! I was going to hit suggest and realized I'm late to the party, This one has already been featured and I somehow missed it! CONGRAUTLATIONS!

Posted by Joni Bailey, Your Huntsville / Lake Livingston Area REALTOR® (Berkshire Hathaway Home Services - Anderson Properties) over 7 years ago